A whopping 2.4 million people use Facebook every month. Two-thirds of the users on Facebook visit the local Facebook page at least once a week to interact with businesses. Here are some of the best Facebook marketing strategies and tips that you should know to increase your business:-

• Optimize photos:- Facebook is extremely perceptible. You should add some high-quality photos on your profile, you can use logos for the profile image. Photos can add the opportunity to showcase your brand to the customers.
• Focus on the content of the video:- Attractive images are not enough to catch your visitor’s attention. You should reconsider your approach if you are not utilizing videos in your Facebook marketing strategy. It is witnessed that marketers using video content are satisfied with the ROI they generate.
• Good customer experience:- Customers have multiple options, and they won’t prefer a company that doesn’t deliver a good user experience. The use of Facebook is essential for better user experience. Better customers can be provided by-
  Add a description to your Facebook cover to make viewers aware of you.
  Facebook is a magnificent platform to host a regular question and answer session.

• Regularly update your business page:- To fully draw on your Facebook page, it is important that you operate an optimum business profile. Facebook offers a variety of templates for business pages. Templates that have various features, help the marketer’s exhibit content in such a way that matches their business goal.
• Identify potential customers:- Every business is oriented towards a specific group of audience and makes efforts to meet their needs. The plan targeted ads help you to reach your potential customers on Facebook. Regular emails should be sent and feedback should be taken from them so, as to increase brand image.
• Co Schedule’s Facebook Report:- By using co schedule’s for scheduling social media content of your company, you can use the report of Facebook which would help you find-
  • The number of people who saw your post.
  • The type of post that got the most attention.
  • The best time to post so, as the audience gets engaged with your content.
  • The posts which performed the best.
    By analyzing this data you can understand your audience better.
• Utilize your Analytic:- You can easily get off track on social media if you think you are using the right strategy, but still, you are not getting the desired results. Facebook provides generic statistics that can help you to analyze your progress and also figures out the best type of content that would work for your business.
• Perfect profile image:- The image of your brand’s profile represents the first element that your potential followers would see. So, it should be catchy and attractive.
• Post more than only links:- Content distribution is one of the biggest Facebook marketing tips for your company to show up at your follower’s feed.
• Organize your content with Facebook tools:- Facebook tabs play a great role to organize various types of content and help your audience to find the relevant information they are looking for.
• Create a group on Facebook:- By creating a Facebook group you would be able to bring potential customers together under one roof. It further allows you to connect with them through the same platform. Daily feedback can be taken from the customers to know their views about the company. You can further omit your plans and strategies and make your business customer-friendly.
• Use poll feature:- By using the poll feature you can engage your customers by asking them to vote. This data can be helpful to know about your customer’s preferences.
• Use emojis:- According to one of the research, the marketers that use emojis in their Facebook marketing strategies get a higher click-through rate. Facebook is the fastest growing marketing channel to advertise your brand, therefore, to add Cherry on the top of your cake include emojis.
• Talk to them, not at them:- Facebook encourages comments, likes, and shares. To achieve goals, ask them interesting questions, ask for their opinions. The other ways to boost engagement can be done by contest, quizzes, fill in the blank post, etc.
• Know the best time to post:- To have a great impact on your content, you need to post at the right time. Delivering posts when everyone is asleep, offline, working, etc would not bring you a whole lot. For the same, you need to know the best time to post. Real-time is the best time to post and respond on Facebook. This is an effective way to increase engagement with your audience.

All marketers know how important it is to have the presence of their business on Facebook. Facebook marketing has become more challenging, nowadays it is harder to get organic reach. Old school tips and strategies that once worked does not work now. So, you should follow these Facebook marketing strategies and tips to get ahead of your competitors.